B2B growth strategy & execution

Turn acquisitioninto agrowth system.

Senior strategy, proprietary media reach and hands-on execution for ambitious B2B SaaS brands.

Book your free live pre-audit

Explore the system

228Koutbound clicks

28.7Kleads generated

13+years in digital growth

Selected partner results

Our approach

Strategy.Media.Execution.

X8 supports B2B SaaS companies end to end, from account targeting to expansion, with strategy and execution run as one performance system.

One senior partner, from diagnosis to delivery.
Every lever aligned to revenue.
Every signal reinvested in the next cycle.

01Go-to-market foundations

Frame the market

Define and refine top ICPs, top personas and buying committees, then align pains, positioning, offer, messaging, objectives and the measurement plan.

Top ICPs
Top personas
Positioning
Offer design
Measurement

02Inbound, paid & social

Create demand

Deploy a social media advertising strategy and the right acquisition mix across paid search, content, SEO, GEO, owned media and partner distribution.

Social ads
Paid search
SEO / GEO
Content
Owned media

03CRO & UI/UX

Capture & convert

Optimize the full marketing funnel, landing pages, demo journeys and forms. Improve conversion rate and UI/UX through focused experimentation.

Funnel optimization
CRO
UI/UX
Landing pages
A/B testing

04Nurture, RevOps & outbound

Activate pipeline

Orchestrate lead nurturing, scoring, automation and sales enablement, then add multichannel cold outreach through email, LinkedIn and social DMs, calls and direct mail.

Lead nurturing
Cold email
Cold DM
Cold calling
Direct mail

05Data, retention & expansion

Measure & amplify

Connect marketing and sales data, clarify attribution, prioritize experiments and turn retention, upsell and customer signals into the next growth cycle.

RevOps
Attribution
Dashboards
Retention
Expansion

Growth is not a funnel. It’s a loop.

Every cycle turns signal into sharper strategy, combining human judgment, AI efficiency and proprietary media reach.

Express

Distinct point of view

Tailor

ICP-level relevance

Amplify

Cross-channel reach

Evolve

Live feedback & iteration

Selected performance

Proof, not promises.

A selection of results generated for software and digital partners through tailored combinations of content, media, visibility and conversion devices.

Partner	Outbound clicks	Leads	Lead conversion
MindMeister	36,754	14,680	39.94%
SE Ranking	43,315	3,337	7.70%
ElevenLabs	7,479	1,721	23.01%
PhantomBuster	3,802	1,308	34.40%
HeyGen	11,751	1,100	9.36%
Lucide AI	1,801	969	53.80%

Selected historical partner performance. Outcomes vary by offer, audience, activation mix and measurement window.

Founder-led consulting

Built by a practitioner. Led by the founder.

Vincent Brossas has spent more than 13 years building audiences, acquisition systems and digital performance programs for ambitious B2B brands.

You do not need another disconnected channel. You need a senior partner who can see the entire system, and improve it with you.

Direct senior involvement
18M+ media visits generated since 2014
Strategy and execution under one roof

Meet Vincent

Free live pre-audit

Find the leaks before they cost another quarter.

A focused 30-minute working session to pressure-test your current growth system and identify the highest-leverage opportunities.

Before

Share your context, ICP, current channels and biggest growth constraint.

Live

Review positioning, acquisition, conversion and distribution with Vincent.

After

Leave with prioritized opportunities and clear next steps, no generic sales deck.

30 minutes · free · live

Reserve your pre-audit.

Choose a time directly in Vincent’s calendar. No commitment, just a useful first conversation.